Stock up on nostalgic sweets with Sweets in the City!

Nostalgia - that warm, fuzzy feeling you get when you think about the past - can come from all sorts of different places. It could be a catch-up with an old friend, a film you once saw in the cinema, a song you haven't heard for years...

...or it could be a jar of the sweets you used to eat when you were little! Sweets in the City have a range of nostalgic sweets that are sure to send you back down memory lane.

Our Retro Classic jar is filled to the brim with all the nostalgic sweets you remember from the school playground, including...

Flying Saucers

Can you think of a sweet more nostalgic than flying saucers? The mere sight of these colourful sherbet-filled treats is enough to take you straight back to the school tuck shop! Flying saucers are consistently ranked among the UK's favourite sweets, and it's not hard to see why.

Did you know? Flying saucer sweets are Belgian. They were created by an Antwerp-based company that originally sold communion wafers.

Love Hearts

First sold in 1954, Love Hearts have been an enduringly popular treat for generation after generation of British sweet lovers. The little message on each sweet makes them almost as fun to share as they are to eat - they might even take you back to your very first crush!

Did you know? Love Hearts have always moved with the times. When text messaging first took the world by storm, messages like 'luv u' and 'how r u' started appearing in packets of Love Hearts. Nowadays, your pack of Love Hearts may well contain a few sweets with emojis on them!

Fruit Salads & Black Jacks

Sweets don't come much more nostalgic than this! Black Jacks have been around for nearly 100 years now, and while both Black Jacks and Fruit Salads are yummy on their own, we happen to think they're best when they're mixed together. It's a nostalgic match made in sweet heaven!

Did you know? An original Black Jack wrapper from the 1920s is on display at the V&A Museum of Childhood in London.

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All of these nostalgic sweets - and more besides! - can be found in our best-selling Retro Classic selection, available in the following sizes:

• Super Shake
• Jar of Joy
• Giant Jar of Joy

You can also buy your favourite sweets (nostalgic and otherwise!) in bulk on our Pick & Mix page. Be sure to have a browse - we've got loads of other nostalgic sweeties to choose from!

View All Pick & Mix Sweets >>

Welcome to the brand new Sweets in the City website!

As many of you might know - I'm Sarah Lynn, founder of Sweets in the City and as of December 2017 I became one of Lord Sugar's business partners!

For those of you that don't know Sweets in the City yet - we are a premium sweet gifting company that create and pack beautifully presented sweet gifts, taking inspiration and trends from everything going on around us to keep sweets firmly and stylishly in the 21st century! Building the new website has been an incredible adventure and Designer Websites our partner on the project have understood the vision and helped us bring everything to life beautifully.

I will be writing a regular blog on the new site to keep all of our fabulous customers and supporters up to date on what we are doing. I plan to write a little bit about my journey both professionally and personally since winning The Apprentice in 2017, in the hope that it might inspire anybody within a business or as a business owner however big or small - to be passionate and achieve the most you can from it.

Since winning the show and Lord Sugar becoming my partner in the new business we have a number of exciting things happening. The production unit has had an extension built to allow us to grow and develop all of the ideas we have for 2018, the new website has been created and launched with our wide range of gifts including a variety of Shakes, Jars, Lollipops and Treat Boxes, as well as the brand new Letterbox Treats offer that was talked about on the final of The BBC Apprentice.

I believe the new website offers something for everyone, with styles and sweet mixes to suit all ages and palettes. Individuality and personalisation is really important to me, and it has never tasted so good on the new platform! Each one of our gifts can be product customised with wording of choice, to add a special touch and make sure it is as unique as the person receiving it. There is also a handy calendar reminder service for upcoming events, a subscription service for sweet explorers, a stylish corporate catalogue for co-branded business goodies and even the opportunity to create your own giant lollipops.

There are countless ways to be inspired through product fill and different designs on the site each month, so please keep up to date with everything we are doing by signing up to our Newsletter and following us on Facebook, Twitter and Instagram

I'll leave you now to pick your mix and sweeten up somebody's day by sending one of our gorgeous gifts :)

More news coming soon!

Sarah x

Here at Sweets in the City, we know that life moves quickly and it can be difficult to remember all of the occasions that require you to buy a gift.

So to help you out, we’ve put together this helpful chart to ensure that you don’t miss any upcoming important occasions! To make buying a gift for a specific occasion even easier, visit our Sweets for Special Occasions, where we have a range of sweet gifts ready for you to customise and order today!

We are sure that we have covered most of the important occasions above and with our Occasions Sweet Page, you'll have no excuses when it comes remembering and sending that special someone a gift that put a sweet smile on their face!

So the 11th of March is only around the corner and your looking for the perfect gift?

Make sure you show your appreciation the sweetest way possible.

Mum’s Emergency Stash

The jar comes crammed with treats – from chocolate and gummies to sugar and jelly sweets and lollipops, perfect to make her smile on Mothers Day.

Sweets in the City always have you covered and think you deserve a Treat box.

So last week we decided to run a competition for an amazing Treat, the day after Valentine’s day. Something to pick you up if all didn’t go according on the day of love x.

The competition for our giveaway still has 2 day’s left to run.

So if it’s a classic like Wham bar, Freshers or our Fizzy Heaven shake they're all inside our Treat Box.

To be called a lovebug is the ultimate expression of affection, you are so full of love.

So that’s the phrase LoveBug defined and we feel we have translated that into a Jar of Joy filled with nothing but flavours of Love. This Valentine’s make sure you add a little something different to the mix and take your pick from our exclusive Valentine ranges x

Valentine’s Day done only how we know. We think there should be an alternative this year so check out our exclusive ranges for the love of your life. Say it ‘ With Love X ‘ and break the mould in what your Valentine’s receives this year. Each Jar is packed full of Love and we think you deserve something to make such a special day that bit sweeter.

There’s so much to celebrate throughout the year – it can often be overwhelming! Here at Sweets in the City, we strive to create sweets and gifts that are unique various celebrations throughout the year, but there are many more!

We’ve put together a guide with some of the key dates to remember in 2018 - just a little nudge to purchase a gift for someone before it’s too late!

From 2- 11 October, Selfridges Oxford Street will host the ASAP Rocky AWGE Bodega!

It is an amazing pop up and we are proud to have supported them with their stylish branded sweeties! The range includes 18 pick and mix sweet lines,so you will definitely be able to find something for everyone and the Wagwan artwork is pretty special so don’t miss out.